IR & News

Digital Media Dingo's Leading Music Channel 'Dingo Freestyle' Rebrands to 'df'... Expanding into K-Pop Culture Content

Digital content media company Dingo is relaunching its flagship music channel 'Dingo Freestyle' as 'df', marking the beginning of a new era. This rebranding aims to broaden the existing music scope, previously focused on hip-hop and R&B, to include diverse genres such as K-pop, pop, indie, and bands. Additionally, it will transform into an artist channel encompassing K-pop culture content, including art and fashion.

With the channel renewal, df will unveil a new lineup of original content catering to the hip lifestyle of the 20s and 30s demographic. The popular live content series 'DF LIVE' will also be revamped, and new original content will be planned and produced to offer trendier and more hip viewing experiences.

The intention behind this rebranding is to reach a broader audience by introducing various music genres and K-pop culture content. Through this, df plans to provide more diverse content and maximize the channel's influence. The slogan 'What's poppin'?' symbolizes this new beginning, expressing a commitment to offering fresh and exciting content to viewers.

df will not only focus on online content but also strengthen its brand value and channel influence through offline events, brand collaborations, and community building. These efforts are expected to establish df as a new platform where artists and fans can interact and connect.

A Dingo representative stated, "df aims to grow into a competitive brand in the global market through diverse content and activities. We will continue to reach our audience with creative and innovative content and support more artists in showcasing their artistic talents through df."

(Photo provided by Dingo)