IR & News

Digital Media Dingo Rebrands 'Dingo Beauty' to 'at YOU'... Enhancing Fashion, Beauty, and Lifestyle Content

Digital content media company Dingo has embarked on a new journey by rebranding its flagship beauty and lifestyle channel 'Dingo Beauty' to 'at YOU'. This rebranding initiative aims to leverage Dingo's extensive experience in 'lifestyle' content, transforming the channel into one that meets the expectations of celebrities, content quality, and audience engagement. The goal is to make the channel more relatable and to strengthen communication with its target audience.

The newly relaunched 'at YOU' channel targets women aged 18-34 and offers a variety of content, including fashion, beauty, desserts, and emotional playlists. Under the slogan 'demure & sultry', the channel promises to deliver content that 'captures you and resembles you', aiming to become a trendier and more sophisticated platform.

This rebranding strategy is part of Dingo's broader effort to reach a larger audience and enhance communication with its target demographics through diverse content. By doing so, Dingo plans to maximize the channel's influence and engage subscribers more deeply with lifestyle content focused on fashion, beauty, and F&B.

In addition to online content, 'at YOU' will strengthen its brand value and channel influence through offline events and brand collaborations. These efforts are expected to establish 'at YOU' as a new platform where various brands, artists, and fans can interact and connect.

A representative from Dingo stated, "at YOU aims to grow into a competitive brand in the beauty and lifestyle content market through diverse content and activities. We will continue to reach our audience with creative and innovative content."

(Photo provided by Dingo)