IR & News

Strengthening Music Fandom Business through the Integration of FanTech and Content

- Collaboration between the largest fandom platform and a top-tier digital music content channel

- Maximizing synergy by enhancing artist-fan engagement

b.stage, a global fandom business solution developed and operated by bemyfriends (Co-CEOs: Seo Woo-seok, Lee Ki-young), has entered into a strategic partnership with Makeus (CEO: Woo Sang-beom), the company behind digital media content channel Dingo.

Through this collaboration, both companies aim to strengthen their leadership in the music fandom business. As the first initiative of this partnership, Dingo will officially launch its fan community withdingo.com on b.stage in early March.

Dingo has captivated global audiences by offering immersive and emotionally engaging music content featuring both top-tier Korean and international artists. Its flagship shows include Killing Voice, which has featured IU, Sung Si-kyung, and SEVENTEEN, as well as global stars such as Anne-Marie, Lauv, and Christopher. Vertical Live has showcased Dua Lipa and Charlie Puth, while Lean on Me has welcomed Billie Eilish and BTS’s V. Breaking away from traditional broadcasting formats, Dingo delivers natural and sophisticated live performances that resonate with music fans worldwide. Furthermore, by creating an interactive space for fans and artists, Dingo has solidified its position as a leading mobile-friendly music content provider.

b.stage is an all-in-one fandom business solution that offers a suite of tools tailored to global fandom engagement, including content management, community building, and membership services. The platform currently supports fandom-driven businesses across K-pop, e-sports, musical theater, and beyond. Recently, global icons such as G-DRAGON, Son Heung-min, and Ne-Yo have joined b.stage, further solidifying its status as the industry's largest fandom platform with approximately 800 artists engaging directly with their fans.

Through this partnership, b.stage will leverage Dingo’s extensive music IP and premium content to enhance artist-fan interactions and elevate the overall fandom experience. Meanwhile, Dingo will utilize b.stage’s fandom management solutions to expand its engagement strategies, strengthen fan loyalty, and accelerate its global fandom expansion. By introducing interactive content submissions and special launch events, the platform aims to create an even more immersive experience for fans worldwide.

Woo Sang-beom, CEO of Makeus, stated, “Through this collaboration with b.stage, we expect to expand Dingo’s unique music content while strengthening our connection with fans both in Korea and globally. We will continue to explore new opportunities in the fandom business and enhance our competitiveness in the global market.”

Lee Ki-young, CEO of bemyfriends, added, “This partnership with Dingo will unlock new possibilities in the fandom business, creating an environment where artists and fans can engage more closely. By combining b.stage’s technology with Dingo’s music content, we anticipate maximizing synergy and delivering an unprecedented fandom experience.”